The Brand Boardroom is an email from Rachael Baxter that treats your brand and business like a board would.

In each email, Rachael shares how she thinks about offers, positioning, marketing, social and growth, drawn from work inside Dual Digital and conversations with 6, 7 and 8-figure founders.

Expect clear frameworks, direct observations, client patterns and the questions she asks before changing an offer, building a campaign or designing a tile. No quick fixes, just practical thinking for brands built to last.